Important Steps to Marketing Success Essay Example | Topics and Well Written Essays - 750 words

Important Steps to merchandise Success - Essay ExampleOne possibility is renting a billboard that presents a go along storyline as a traveler goes from one billboard to an cutting(prenominal), ultimately looking forward to the neighboring billboard and the next part of the story i.e. Burma S suck in from 1925-1963 (Billboards, 2006), and when the dairy business was in a slump, the GOT milk logo was used in billboards, magazines, and on television. In the meantime, the product logo becomes familiar. The cost of this type of advertizing, however, mogul be prohibitive. Display signs that encourage the public to search you out might be a less(prenominal) expensive option, but these sales methods also call for a design package that might pick out it worthwhile to spend a little extra for a well-known causation. After all, if a designer is well-known, he or she must know how to sell an idea. Marketing also could be accomplished with imprint flyers or broadcast ads by creating a pow erful design that demands management and by developing a mailing list for distribution. Once you have a design, you can create your own flyers.In advertising one thing leads to another. Advertising calls for sales promotion, which requires public relations. Public relations becomes part of personal selling, and the female genitalia line is direct marketing. How does one marketing decision actually suggest the next step For instance, let us say your fellowship is selling a gadget guaranteed to outperform a similar product. You have registered your trademark, which includes a super visible logo. In the age of computers a mouse is no longer a small animal it is an object designed to move you around on the computer screen. Logitech is a highly visible name in the mouse market. But what if you have a voice-activated mouse pointer that reads the randomness on the screen without having to use a mouse The logo could be a lightning bolt, and the name of the pointer program could be the unity--shades of Harry Potter. The simpler the logo, the more successful it could be. Look at Nike. Nothing is simpler or more recognizable than the little boomerang. Whatever name you choose for your product, it should interrelate to your company name. Your particular Wizard is not the only voice-activated pointer program in the marketplace. It is therefore important to bring your company to the attention of the public. There are several ways to make your company name recognizable. One way is to connect to a charity. What if you donated several copies of your new program to a charity such as The Braille initiate This would be followed up with a press release, announcing your gift (Krotz, 2006). Not only would this be of interest to other charities, it might be a useful product for people who have arthritis or are modify and cant use a regular mouse. If you have a reliable product and customers realize it, word of give tongue to can do a lot for sales. In this high-tech age, o nline selling is a necessary activity. Your company should have a website that is easy to navigate. In fact, it should have a voice-activated link in keeping with your new product. As a tie-in to your website, you might set up a booth at a trade show that will allow prospective buyers to try your products. Make sure you have