Premature Death From Poor Nutrition Health And Social Care Essay

Healthful dietetic wonts incorporate a scope of qualities, including: fiber and fatty acid content ; glycemic burden ; sodium-potassium ratios ; micronutrient denseness ; macronutrient composing and acid-base balance ( Prentice & A ; Jebb, 2003 ) . However, this paper will concentrate on one of the most generic and dramatic deductions of hapless diet: adiposeness. In the UK, gyrating fleshiness rates have been deemed of epidemic proportions, with one analysis proposing 60 % of the grownup population could be obese by 2050 ( Foresight, 2007 ) . In add-on to the degree of human wretchedness such figures represent, the projected fiscal load is significant ; a possible ?10 billion one-year cost for the NHS ( McPherson et al. , 2007 ) and ?49.9 billion for the UK economic system ( McCormack & A ; Stone, 2007 ) . As a ‘system ‘ , the determiners of fleshiness are embedded in biological and societal models of considerable complexness, intending any sustainable response must be c omprehensive and well-considered. This paper considers two challenges presently confronting wellness psychological science in its enterprise to heighten the state ‘s dietetic quality: our ‘obesogenic ‘ society and the grasp of incorporate remedial schemes.â€Å" An Obesogenic Society †In 2007, the psychologist Susan Jebb famously ( and provokingly ) declared that such is the construction of modern life styles, it is less surprising that so many persons are overweight, than that so many manage to stay thin. Fleshiness, she concluded, was an inevitable result of a civilization in which sedentary work, inexpensive energy-dense nutrient, mechanised conveyance and labour-saving devices were omnipresent. The belief that fleshiness is a consequence of private over-indulgence is a prevailing one, and has formed the footing of a scope of enterprises aimed at educating and actuating single behavior alteration ( e.g. , Bathrellou et al. , 2010 ; Murawski et al. , 2009 ; NHS, 2009 ) . However, despite decennaries of dietetic counsel there has been merely minimum betterment in footings of meeting recommended energy and alimentary ingestion ( Krebs-Smith et al. , 2010 ) , whereas healthy eating intercessions derived from psychological rules and behavioral alteration theoretical accounts have non proven peculiarly effectual for bring oning lasting and meaningful alteration ( e.g. , Shepherd et al. , 2006 ; Lytle, 2009 ; Procter et al. , 2008 ) . It would hence look that exhortations for greater single self-denial and duty – so, engaging war on healthy feeding ( and fleshiness ) as â€Å" a moral undertaking † ( Thosby, 2009, p.201 ) – does non look to be sufficient for configuring better dietetic wonts. Therefore one important challenge for wellness psychological science appears to lie in advancing healthful nutrient consumption in an environment which, through its conditions and chances, is structured to advance fleshiness ( Lake & A ; Townshend, 2006 ) . Possible campaigners in this case include obesogenic advertisement and selling patterns ( Lobstein & A ; Dibb, 2005 ) ; arrangement and exposure of fast-food mercantile establishments ( Hemphill et al. , 2008 ) ; the prevalence of low-cost, energy-dense nutrient compared to the comparative disbursal of fruit and veggies ( Jones, 2008 ) ; and post- and pre-natal conditions, such as suited maternal nutrition, breast-feeding, healthy ablactation patterns, which are associated with decreased hazard of grownup adiposeness ( Barker, 2007 ; Skidmore et al. , 2009 ; Singhal & A ; Lanigan, 2008 ) . Planned publicity of healthful eating therefore requires both an apprehension of these structural correlatives, and a transportation of attendi ng from stray individual-level enterprises to the environmental determiners of weight-related nutrient pick and eating behavior. For illustration, the ANGELO model ( Analysis Grid for Environments Linked to Obesity ; Swinburn et al. , 1999 ) is a conceptual theoretical account for defining obesogenicity, and prioritizing cardinal elements for research and intercession ( e.g. , sociocultural, physical, political, economic ) at both the population degree ( community-wide ) or the setting degree ( fast-food mercantile establishments ) . Similarly, Lytle ( 2009 ) advocates psychometric appraisal of the ‘food environment ‘ within workplaces, schools and communities in order to place features that are either ‘leptogenic ‘ ( advancing meagerness ) or obesogenic. Such flexible, robust steps of micro-physical and sociocultural influences are a important facet of incorporating the personal and environmental correlatives of obesogenic nutrient ingestion, and explicating suited entree points for intercession ( Brug et al. , 2006 ) . As stated antecedently, individualistic prescriptions to anneal nutrient consumption against energy outgo have non succeeded at the population degree. Policies to reenforce and enable healthy behavior may hence be most efficaciously implemented at multiple degrees. In the instance of breastfeeding, this might include single enterprises ( e.g. , peer-support groups ; Hoddinott et al. , 2009 ) ; local degree schemes ( e.g. , hospital policies for back uping and educating female parents ; Hannula, 2008 ) ; and national intercessions ( e.g. , entitlement to suckle in public ; Cattaneo et al. , 2005 ) . Similarly, psychologists must complement targeted intervention intercessions ( e.g. , initiatives to promote/sustain weight-loss ) with population-level preventive steps ( e.g. , curtailing exposure to obesogenic diets ) . In add-on, intercessions that impact at assorted degrees, but to a cumulative and changing extent, may besides be good ( Foresight, 2007 ) . For illustration, supplying alimentary school repasts ( a focused enterprise ) can be augmented by educative schemes to heighten cognition and consciousness of healthful diet ( an enabler ) , hence supplying coherent, dependable wellness messages ( an amplifier ) . Public wellness runs that are supported and maintained by such environmental alterations may besides assist debar unhealthy dietetic wonts from reoccurring ( Maio et al. , 2007 ) .Integrated SchemesAmending the state ‘s dietetic imposts creates complicated dilemmas associating to economic and societal policies in nutrient production and retail, instruction, health care and even civilization itself ( Foresight, 2007 ; Ogilvie & A ; Hamlet, 2005 ) . As such, a system-wide attack is required which incorporates an inclusive, complementary repertory of intercessions ; something that will be facilitated by greater coaction between psychologists and other stakeholders ( Jebb et al. , 2007 ) . At present, there are deficient schemes for heightening pu blic nutrition that are concerted, integrated and engage multiple bureaus ( Lang & A ; Rayner, 2007 ; Martin-Bautista et al. , 2009 ; Matthews et al. , 2009 ) . Yet such is the complexness of the issue, that implementing and prolonging meaningful betterment will about surely necessitate joint-working between scientists, the nutrient industry, policy shapers, the media and local communities. An of import principle for non marginalising multi-disciplinary attacks is that the multiple determiners of hapless diet do non back up the usage of stray, disconnected redress schemes to bring on widespread alteration. For illustration, ingestion of unsanitary diets has been partially ‘normalised ‘ through factors like cheaper nutrient ( which can increase how much is eaten ) , greater pick, a heightened desire for convenience nutrient, and the usage of energy-dense repasts as short-run comfort/reward ( Wardle, 2007 ) . Furthermore, ambivalency is a cardinal factor in unsanitary feeding ( i.e. , disagreement between the desire for toothsome, high-fat nutrients and the want to be healthy and/or tilt ) , intending that single duty and decision-making in response to wellness messages can be compromised ( Jones, 2008 ) . Taken together, this suggests that a consistent, coordinated response between different stakeholders may assist relocate the accent on behaviour alteration as a corporate concern, by aiming scenes in which single behavior is enacted. An incorporate scheme for bettering diet might include engaged, strategic and multidisciplinary partnerships between psychologists, wellness professionals, authorities representatives and consumer groups in order to ease efficient transportation of evidence-based intercessions to real-world applications ( NICE, 2006 ) . Collaboration can be seen as â€Å" the coming together of diverse involvements and people to accomplish a common intent via interactionsaˆÂ ¦and coordination of activities † ( Jassawalla & A ; Sashittal, 1998, p.239 ) , and is an of import necessity for intermixing scientific discipline and policy through enhanced information-sharing, specifying shared visions of jobs and precedences, formulating/disseminating dietetic enterprises utilizing accessible methods and appropriate stuffs for practician demands, and planing meaningful research inquiries. This is peculiarly pertinent given that dietetic sweetening presents a figure of importunate methodological c hallenges, for illustration: accurate appraisal of determiners and correlatives ; the demand for suited definitions ; the relevancy of longitudinal, population-based surveies ; and the function of human behavior, beliefs and values, and how these mechanisms instigate and maintain alteration. These elaboratenesss mean divergency and incompatibility can originate between psychologists seeking to polish and revise theories, and the more immediate, practical demand of practicians seeking information on which to develop intercessions. Bettering assurance and communicating between psychologists and other bureaus may therefore assist prudent planning, execution, and rating. For illustration, psychological analysis has highlighted the deduction for wellness inequalities of statute law to revenue enhancement fat content of nutrient merchandises, in that it may diminish available income and inducements for healthier nutrients amongst lower socioeconomic groups ( e.g. , Caraher & A ; Cowburn, 2005 ; Powell & A ; Chaloupka, 2009 ) , whereas other research workers have assessed the impact, feasibleness, and cost-effectiveness of pecuniary inducements to modify dietetic behavior ( Wall et al. , 2006 ) . As noted by the Foresight Report ( 2007, p.122 ) â€Å" [ A co-ordinated response ] would enable maximal benefit to be realised from this important degree of energy and resources. Working in partnership with multiple stakeholders to advance the wellness of the state is critical to success. †DecisionsIt is improbable that the current prevalence of hapless nutrition ( and its attendant wellness effects ) will come to a natural terminal without sustained, long-run intercessions that invest clip and resources into set uping new patterns and constructions to back up healthful diets. One realistic chance in this enterprise is a conjunct attempt to both devolve focal point from ( I ) single self-denial towards social values and precedences and ( two ) defying patchy, short-r un intercessions that do non run in a multi-level, multi-sector mode. Establishing enhanced dietetic quality at the population-level is a complex challenge, but non an indissoluble 1. With sufficient imaginativeness, committedness, and vision, preparations and schemes to better public wellness may be continuously developed and delivered in a mode that reflects the best available pattern, policy, and wellness scientific discipline.

Importance of the Humanities Essay

There has been much debate about the importance and benefits of funding the humanities in school. Many people are of the view that the study of the humanities is a waste of time and that more money and effort should be expended on teaching the STEM disciplines (science, technology, engineering and mathematics). On the other hand there is the school of thought which express the importance of maintaining the humanities. Others like Christina Paxson in the article â€Å"The Economic Case for Saving the Humanities† have posited the view that there be a â€Å"cross pollination between the sciences and the humanities†. I am of the view that the humanities are essential and should remain an integral part of the education system. Like Paxson I agree that individuals should be exposed to both the humanities and the STEM disciplines. The humanities are basically the study of the different ways in which people from different parts of the world and during different periods of history have processed and documented the human experience. It is the humanities that we have used to make sense of the world in which we live and also to make records of our experiences. Humans have made sense of the world in which they live through philosophy, literature, religion, art, music, history and language. Having records of human experiences allows individuals to feel connected to those who were before us and also our contemporaries. I strongly believe that the study of humanities is important because not only does it allow us to understand the world in which we live but it also gives us insight into everything and brings clarity to our future. By doing the humanities individuals learn to think creatively and critically. They know how to ask questions and to reason. According to Paxson we need to create well rounded individuals who will be experts in any situation. She argues that the country does not need experts in one subject but a civil society in which everyone can provide meaningful insight into any topic of conversation. As Paxson points out we are living in a global world. As such it is important that we have knowledge of other cultures in order to negotiate our way in this complex village. The United States for example have to form relationships with other countries and it is important that the powers that be know who they are dealing with. Paxson cites the example of the importance of having experts in Arabic and the history of Islam after the September 11 attacks. Through their knowledge the US gained insight into what motivated these individuals and how to possibly respond to them. Knowledge of these people would not have been possible without the study of humanities. The humanities provide us with a number of intellectual and emotional skills that we need to have in order to operate in our society. These are not acquired naturally but rather through the study of a number of humanities. The humanities helped me a lot in my last job at a bank. It strengthened my communication skills both in written and spoken word. I was able to communicate with internal customers, coworkers, easily and without being socially awkward. I was also able to challenge and make recommendations to policies in a respectful manner. I dealt with external customers promptly and efficiently due to the fact that I was able to understand their transactions and queries. In the first part of the video â€Å"Why Look at Art† a lady says, â€Å"I think it’s important [that] people look at art, because we live in a visual world. † This is true; we definitely live in a visual world. Look at it this way, if it was not for art, computers and other electronic devices could only be used by programmers as they were just a series of codes and commands. The introduction of the GUI, Graphic User Interface, solved this problem. The GUI had images that everyone could relate and easy to use. If it was not for art these devices would not be as successful as they are today and would not form the backbone to our means of communication. Throughout this paper I have sought to highlight the importance of humanities as a course of study. Humanities encompasses a wide range of areas that can be applied to our daily existence and enhance our interpersonal interactions, it is therefore important that the humanities remain an integral part of one’s educational experience. This is basically to ensure that one becomes wellrounded, socially accepted individuals.

Evita Peron Essay Example | Topics and Well Written Essays - 750 words

Evita Peron - Essay Example She was the wife of Argentine president Juan Peron from 1946 to 1952 when she succumbed to cancer. Evita is considered as one of the most powerful women during the 1940s to 1950s; an era which was characterized by serious discrimination of women in different societies. Being the only woman with power to question and to rule during those times automatically rendered her much fame compared to other women. Other researches by Historians reveal that she was more powerful than male leaders, her husband inclusive. Fraser and Navarro, in their book, Evita: the Real Life of Eva Peron, explore the life of Eva from her birth in Argentina, Los Toldos 1919 May, 17 to the time of her death and burial as a First Lady, the wife of the Argentine leader (Nicholas & Navarro 94). Eva’s actions and steps give vivid review of the kind of a woman she was during her time. The first reason that shows that the woman had more power than other women and some men in the society is the issue of the Nazi a nd Argentina relationship during the cold war. Eva offered hiding places, in Argentina, to the Nazi people. This is an indication of the power the woman had. She managed to influence most of the Argentine government, including her husband to allow the Nazis hide within their territory. This implies her daring and brave character of taking risks. It was obvious that the Nazi enemies would have reacted by waging war against them, in case they discovered their decision. The end of the Second World War initiated and triggered powerful democratic tides on the street in different cities such as Buenos Aires threatening to Swamp Peron (Fraser and Navarro 34). The book reveals that Peron’s soldiers became angry because of his excess or total dependence on his wife for support; they forced him to resign because of this. This, analyzed, portrayed the amount of power that the woman had. She had a lot of influence on her husband, making the soldiers become angry (Nicholas & Navarro 34). The anger by the soldiers was due to the tradition that women had less power compared to their male counterparts. Their beliefs and stereotyping of women as powerless individuals forced them to terminate the closeness of the president to his wife. They went ahead and forced him to resign from the seat of vice presidency. Eva, seeing this, took the opportunity and used her persuasion power to rally support for her husband calling for his allies or friends in the worker’s union, military, and the police department. This led to riots in Casa Rosada giving the couple leeway to flee the city (Nicholas & Navarro 43). The navy discovered their hidden cottage and went to arrest them. Eva, on seeing this, went out of furiously out of control with anger and rage, and forced them to take away her husband, but left her behind. The reason why they left her had been the question and the debate of many Historians in Europe and the entire globe. Reliable and trustworthy sources like Fraser a nd Navarro, in their book, state an interpretation of this that it was the strange ego and brevity of the woman that scared them. Others would ask why they decided to take the husband. Was the husband not strong enough to defend himself? From the above illustrations, it is evident and undoubtedly true that Evita is exercising charismatic type of authority on the people. Her authority and power is not only derived from her position in the Argentine government as the First Lady, but also from her brevity and daring nature. The action of facing the soldiers with anger and fury is an indication that she is a brave woman who is ready to approach the male soldiers without fear. Besides, she is the only woman in the entire Argentina who has shown a lot of power and influence on the governance and ruling of her husband. Rational

Sustainable Value Portfolio Research Paper Example | Topics and Well Written Essays - 1500 words

Sustainable Value Portfolio - Research Paper Example The research paper "Sustainable Value Portfolio" overviews the sustainability concepts. Sustainability in business refers to the focus an organization puts on the impact of its activities on the environment, economy, and society and can take different concepts, for example, a balance in the operational concepts of a business. An examination of the sustainability value portfolio between Toyota and Hyundai reveals that Hyundai has the best portfolio in terms of sustainability value. To enhance sustainable management issues, Hyundai has put the effort in ensuring awareness among the executives and the staff members concerning sustainability, by ensuring an effective communication system. The company has created a wide sustainable management culture. To enhance sustainability, the company has put in place a global reporting initiative. It has also taken into consideration the social, environmental and economic factors necessary to ensure the performance of the business. Hyundai has also proved to have the best portfolio in terms of sustainability through their stakeholder participation. The company has made a classification of its stakeholders into staff members and stakeholders, subcontractors, customers, shareholders and investors, local communities, and government agencies. This, key issues concerning sustainability management have been assigned to each group. Examining Toyota’s portfolio towards sustainability, the company has focused on ensuring they always make better cars.... Hyundai has also proved to have the best portfolio in terms of sustainability through their stakeholder participation. The company has made a classification of its stakeholders into staff members and stakeholders, subcontractors, customers, shareholders and investors, local communities, and government agencies. Through this, key issues concerning sustainability management have been assigned to each group. However, examining Toyota’s portfolio towards sustainability, the company has focused on ensuring they always make better cars, and enriching the lives of different communities, hence the company is likely to ensure sustainability, however, in the long term range (Becker, 2008). Examining the sustainability value portfolio for Hyundai reveals that; the company has put emphasis on upgrading the core capabilities of the organization. The company has encouraged creative and innovative thinking among the employees, to boost performance in procurement, design and construction mana gement. To ensure global leadership, the company has put in place a vision towards sustainable management. An examination of their future projects, the company has put in place strategies, to accompany the action plans required to unsure sustainable growth of the company (Boudreau, Ramstad, 2005). An examination of the company’s sustainability value portfolio, in terms of the working environment, it is evident that; the company, which is under the construction industry, has undergone rapid transformations in the business environment because of the global environmental issues which include climate change. The business areas of the industry have also expanded and include the development of resources and infrastructure. To enhance sustainability, then company

Organizational Culture in Different Countries and Regions Term Paper

Organizational Culture in Different Countries and Regions - Term Paper Example Taken negatively, this culture can be used as a shield and process that people withdraw to when they intend to sideline their common sense. It is a form of groupthink or herd mentality that could be used to shrug responsibility (Savio, 2007). But when properly understood, the barriers of cultural differences can come down and the authenticity of the people emerges transcending the old collective and herd thinking enabling one to find homogeneity and common ground to do business. But understanding the eccentricity or idiosyncrasy of a particular culture can be a challenge and may even take some time to be understood and perhaps after committing some blunders and faux pas that could cost the business itself. Seemingly innocuous behaviors, when not properly understood can be costly to the one doing the business who is unaware of the national culture that is being reflected in the bigger organization. To illustrate, a businessperson attending a dinner by a Chinese host may be aware that he has to be gracious being familiar of guanxi(Hwang, 2009). But knowing the host or Chinese counterpart is not enough (Bedford, 2011). Little things such as not following the nuances of dining protocols may even inadvertently offend the business counterpart. In the example cited, the guest, in his effort to be gracious to his host, ate every food that was served to him (there are 12 courses in a Chinese meal) even if he was full with the hope of getting the impression that he i s an appreciative guest. Only to be confounded that the host’s warmth disappeared and turned cold as the evening ended. It took some time for the guest to realize that in Chinese context, cleaning up your plate meant that the host did not feed you enough and that is quite offensive in doing business in Chinese context (Balderrama, 2010). Another example is the customary bringing of whisky to a Japanese counterpart which can be considered as a thoughtful gift but is offensive to Dubai nationals (Tulshyan, 2010). To better understand particular cultures and how they reflect and differ in the larger culture of an organization in different countries, Hoftstede formulated a cultural assessment tool whereby dimensions of one’s cultural strength can be assessed by assigning a scale ranging from 0 to 100 (Hoftstede, n.d.) . This tool of Hofstede is a popular tool among managers who would like to understand another culture apart from their own. The five cultural dimensions of P ower Distance, Individualism, Masculinity, Uncertainty Avoidance, and Long-Term Orientation; Hofstede’s five dimensions of culture in details are (MCCULLIGH, 2010); Small vs. large power distance – This refers to how a society handles inequalities and the extent to which the less powerful members of organizations and institutions (like family) accept and expect that power is distributed unequally. Individualism vs. collectivism  Ã¢â‚¬â€œ Behavior towards community. The degree to which individuals are integrated into groups or are expected to look after themselves and self-actualize. Masculinity vs. femininity)

Why do elderly people prescribed with assistive daily living devices Essay

Why do elderly people prescribed with assistive daily living devices abandon them - Essay Example As well, this study shall extend current limited knowledge of the processes for gaining informed consent of the elderly. Elderly participant recruitment shall take place within the city of [.] in the UK. Adult nursing home services shall provide elderly clients and their families with a brochure to let them know about the study, and there will also be a posting in the local newspaper for two weeks. Elderly clients who are eligible for this study will be outpatients who have been prescribed an AD within the last two years. A non-probability sampling recruitment was chosen because of the specific characteristics of the target population (i.e., elderly, living at home, have been prescribed an AD, and receive visits from an adult nursing service), and so a random sample would not be feasible (Shank, 2002). Purposive sampling is a non-probabilistic sampling technique that has the will advantage this study because the sample size does not have to be determined before the research, and this study's sample will be constrained by time and available resources (Shank, 2002). Purposive sampling allows selection c riteria to be used to determine eligibility of the participant (Shank, 2002). The selection criteria will be that the participant: be over the age of 60 years; be receiving adult nursing home care; have been prescribed at least one AD within the last two years; not be using a hearing aid; be cognitively aware in order to provide informed consent and to take part in an interview. Informed consent is a critical ethical consideration for any research study (Penslar, 1995). Informed consent allows participants to make a reasonable choice to participate in the research, and so it is implied that the goals of the research align with the aspirations of the participant (Penslar, 1995). Literature advising on how best to gain informed consent from the elderly is limited, and to date there are is no standard procedure for ascertaining the competency of an elderly person who agrees to take part in research (Stanley, Guido, Stanley & Shortell, 1984). The elderly are more likely to be experiencing impaired cognition, vision, hearing or speech, so for this study each potential participant shall be asked to discuss their understanding of the research process with the investigator before they sign the informed consent form (Stanley et al., 1984). Persons who demonstrate a lack of understanding, or confusion about what is expected of them during the research shall be thanked and excused from the study. It is anticipated that the present study will contribute to current discourse within the medical community of gaining informed consent from the elderly. As well, thorough recording of procedures for gaining their consent are hoped to encourage other researchers to consider their responsibility and the power relationship with elderly participants in terms of participant well-being, as well as the legalities, ethics, and public accountability involved (Stanley et al., 1984). Informed consent will ensure respect for the dignity of the elderly (Penslar, 1995; Shank, 2002). And coercion of participants will be avoided at all costs (Penslar, 1995). The consent form will be read

THE BP OIL SPILL IN MEXICAN GULF 2010 Essay Example | Topics and Well Written Essays - 1250 words

THE BP OIL SPILL IN MEXICAN GULF 2010 - Essay Example A crisis refers to an undesirable and unfortunate position that a business finds itself in, and which poses a great threat to the organization (Benoit, 1995). The value of communication in any company is very important, and this importance cannot be understated. The major concept of this work is crisis management, and will employ a special focus on the BP oil company, and the oil spillage crisis of 2010. It shall take keen interest on how well, or otherwise, the crisis was handled by the company. Two theories are important in this work. First is the structural function systems theory which provides an in depth insight in crisis management. It implies that those companies that have a very effective information and communication model are more likely to succeed in crisis management (Lightstone and Driscoll, 2008). The second theory, the diffusion innovation theory, which is a widely applied theory, helps to structure the framework of this work, theoretically. It shows how businesses co mmunicate and disseminate information through specified networks, or after a period of time which results to consistency (Hooghiemstra, 2000). Accounting theories lay great value in communication, and sets up assumptions, methodology and frameworks, to ensure timely, reliable, efficient and consistent information (Islam and Deegan, 2010). The crisis that BP found itself in was a great test to the company’s reputation, which has taken many years to build. The case The case study chosen, in this context is about BP oil spill in the Mexican Gulf in 2010. BP Ltd has operation sin over eighty companies. Statistics reveal that in 2012, it was the fifth largest company in terms of market share, and has over 87, 000 employees globally (BP, 2010). According to this report, on the morning of 20th April 2010, there was a huge explosion at the Macondo Prospect. A drilling rig had exploded, which resulted to the death of eleven people and seventeen others being injured. This was the worst marine accident in the oil industry, which put the reputation of the company at stake. The BP Company addressed the issue through several press releases, interviews, updates via new media including Facebook and Twitter and also through their annual financial report. The use of these means can be attributed to several accounting theories including the stakeholders and legitimacy theory, the systems oriented theory and the positive accounting theory, which will be discussed in the methodology section. Data After the accident, the company CEO, Tony Hayward, was interviewed by several media houses. In the interview, he consoled the family of the bereaved and the injured. The company also issued press releases regarding the accident. The press releases thereafter were released after a period of time, and each of it gave updates about the accident. For instance, between the day of the accident and the beginning of the year 2011, the company had released about thirty or more press release s on the same issue (Landau, 2001). New media has also boosted communication. The company therefore took its chances and continued to communicate via Facebook and twitter, updating all recent developments and photos of the progressing work. The other disclosure vehicle chosen was the annual report of 2010. In this, the chairman, Carl Henric Sanberg addressed the issue. In the same report, there is a summary of the accident, and a detailed explanation of what has been done, and what continues to be done (BP, 2010). The vehicles chosen for corporate analysis in this particular crisis were effective, though not fully. Methodology The