The different kinds of Technology being used in business Research Paper

The different kinds of Technology being used in business - Research Paper Example This is the reason, majority of companies are ready to spend huge amount of their capital on R&D (research and development). Technology and the Internet have had a profound effect on service marketing (Bitner, Brown & Mueter 2000). In an increasingly networked world information of varying quality is being aggregated for business use. Senior managements course of action is clear: (a) view; (b) manage and (c) deliver information as a competitive weapon. Information technology (IT) change is all-pervasive or ubiquitous. Consequently it is important that employers engage in change process in thoughtful ways–respecting and holding to ideas and practices of the past that have enduring value while also attending to emerging ideas and necessary changes in practice. The changes now experienced are no one-time affair. All business organizations must expect accelerating change and continuing efforts for renewal. Gildea (2005) explained that it is not getting people to learn C++ but trying to figure out how to do things all the time and differently. As another example of the technology-attachment linkage customers buying online often rely on a limited set of mediated channels that regularly lack the actual interactivity needed to effectively make purchases and address customer service questions. Similarly employees considered traditional office staff or more virtual workers rely extensively on various mediated channels that may do more to provide information overload than actually facilitate meaningful connections with other aspects of the organization. (Wolff, 2005, 29) Today the Internet is used for a wide variety of purposes including email surfing the World Wide Web chatting in chat rooms doing research and retrieving information games gossip and more. The impact of the Internet appears to be widespread with a large number of companies striving toward an e-business (i.e. business conducted over the

The Business Perspective of the Apple Company Term Paper

The Business Perspective of the Apple Company - Term Paper Example The brand value of the company is incomplete in today’s world. Effective use of technology provides the company with brand recognition, enabling it to stand out among its competitors. The collaborative work of its employees has paved the way for the success of the company, which follows a collaborative work culture. Apple Inc. is recognized as the biggest start-up in the world, formed by the efficient hands of Steve Jobs. There are frequent team meetings in each department in order to discuss the current business scenario, and the company values and encourages the participation of its team members in the decision-making processes. Apple has a reputation of valuing individuality and excellence that help in the company’s decision making (Apple Inc, 2012). Products/services and geographic scope Formerly named Apple Computer Inc., the company is an American multinational corporation which specializes in the design and sale of electronic goods and high-technology personal co mputers, along with computer software. The best-known products of the company are the Macintosh series of computers and the iPhone. In 2007, the company shifted from offering only computers towards making and selling consumer electronics. In terms of market capitalization, it is the largest public limited company. The company manages its business on a geographic basis, with five operating segments, in America, Japan, Europe, and some other regions. The operating segment offers similar hardware as well as software products (Datamonitor, 2009:3). Competitors Apple Inc operates its business in multiple industries, the main one of which is personal computers. Apart from this, the company produces software and consumer electronics. In the personal computer industry, Apple’s main competitors are IBM, Hewlett Packard, Dell Inc. etc. In the consumer electronics industry, the main market competitor is Samsung, which has a similar type of product on the market; Apple has also been faci ng competition in developing countries. Apple’s direct competitors are Google, Microsoft, and RIMM (Research in Motion Limited).